Ruben The Lion Gets His Roar Back! The Lonely Lion Fell Silent For Years In An Abandoned Zoo In Azerbaijan But Now Has A Bright Future Ahead Of Him.

For five years, Ruben the lion’s roars went unanswered as the last animal in an abandoned zoo.

So scarred was the 15-year-old by solitary confinement in a tiny cage, he fell silent. But now Ruben is learning to roar again with the help of the British animal charity which rescued him.

Jan Creamer, of Animal Defenders International, said the zoo in the Artsakh Republic, a self-declared republic within Azerbaijan, had been owned by an Armenian businessman.

RUBEN THE LION WHO LOST HIS ROAR

After the businessman, died all the other animals were rescued. ‘Sadly, there was no room for Ruben,’ she said. ‘Lions live in family groups and roaring is chatting to them.

‘He is still trying to roar. Ruben has never felt the sun on his back or the wind in his face.’

Now he will soon find a home at a sanctuary in South Africa where, his rescuers hope, he will roar again.

The rescue operation had to be meticulously planned and strategically timed to avoid inflaming tensions in the region, which is patrolled by a Russian peace-keeping force.

The former businessman’s family were keen for Ruben to have a better life and agreed to the move, which had to negotiate multiple armed check-points.

Ruben was sedated and under the care of a vet for the nine-hour journey to safety in a bear sanctuary near Armenia’s capital, Yerevan, run by the Foundation for Preservation for Wildlife & Cultural Assets (FPWC).

He will soon be taken to an ADI sanctuary in South Africa for Lions and Tigers.

Ruben, who was born in captivity in the zoo, has been left with health issues from his years spent alone with little food.

But his coat, once matted with mud and moulting, is getting its shine back as he gets used to a healthy diet and the comfort of a hay-bed, two heated rooms and a 30ft by 15ft enclosure.

‘This is more space than he has ever known but the real transformation will be in Africa where he will eventually have access to 2.5 acres of natural habitat,’ Ms Creamer said.

‘His life-long restrictions have weakened his muscles and there appears to be neurological damage to his spine and head and one leg is wobbly and drags. But we are building him up with exercise and food and he is responding well.

‘Ruben is now engaging and interacting with people which is wonderful to see. His calls went unanswered for five years but we are confident that he will roar again.’

What you can do to help wildlife:

You can support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need. Please donate below.

Everyone who donates will receive a Certificate of Appreciation as a thank you for helping animals in need.

LIVING HELL: ‘World’s Saddest Lion’ Looking Like A Walking Skeleton In Enclosure At Chinese Zoo

A frail Lion that looks like a walking skeleton has become too weak to chew.

Shocking footage showed the skinny lion walking through its enclosed cage 

The Lion, called Ala, is so emaciated he can barely walk through his enclosure at the Jinniu Lake Safari Park in Nanjing, China with outraged social media users accusing the zoo of inflicting suffering on the lion and starving their animals.

Shocking footage has emerged of a starving lion which is barely more than skin and bones at a Chinese zoo.

Many have been left furious and disturbed by the sight of the big cat who looks so malnourished it is struggling to carry out basic functions such as walking.

In the horrifying video viewers can see the Lion’s ribs because it is so thin.

The clip – shared later on Douyin, China’s version of TikTok – shows the ultra-skinny Lion wobbling down a walkway.

The lion is so frail he can barely walk

It caused outrage among viewers who accused the zoo of not taking proper care of the feeble feline.

One user said: ‘This is too much suffering. If you can’t afford to feed it, send it to a different zoo that can.

‘Why let him suffer? It should have been left living in nature.’

Meanwhile, another added: ‘This zoo is too much, starving the lions like this.’

Officials at the zoo later attributed the lion’s shocking appearance to its old age because he can no longer chew his food. 

They claimed that the 25-year-old big cat would be 80 if he was a human.

Officials say he is fed a special diet of liquid protein and small cuts of meat and is watched over by specially trained vets and keepers in a private cage.

The zoo added: ‘Usually, we let it out for a walk in the morning or evening.’

Despite the concerning footage, Jinniu Lake Safari Park is ranked in the top five family-friendly things to do in Nanjing on Trip.com.

It has an overall rating of 4.2 out of 5 but there are also hundreds of negative reviews, with some visitors citing the zoo’s ‘poor management’ and others complaining of the huge costs.

What you can do to help wildlife:

You can support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need. Please donate below.

Everyone who donates will receive a Certificate of Appreciation as a thank you for helping animals in need.

Whole Lot of Love Pack For Our Rescues

With this virtual gift, you will bring love to the life of a rescue in need this Valentine’s

At Miracle’s Mission, we bring rescued dogs and cats into our care who’ve never known what it feels like to be loved. You could change that by purchasing a virtual gift for them. With your gift, we can continue to give homeless rescues the love and care they deserve – and find their perfect match. What better way to help rescues this Valentine’s?

After purchasing a gift, you’ll receive an email that includes a certificate to download for yourself or your loved one – a nice keepsake as a reminder of the difference your gift has made to rescues.

So, if you can, please help homeless pets find love by purchasing a Whole Lot of Love Pack. We promise this is one gift that’s guaranteed to make someone’s heart flutter this Valentine’s!

How does a virtual gift work?1. Pop your virtual gift into your shopping basket and complete your checkout.

2. Look out for a thank you email including a downloadable virtual certificate.

3. Print out your certificate or email it to your lucky pet-loving Valentine.

All proceeds goes directly to Miracle’s Mission to support vulnerable pets.

Get yours at: Whole Lot of Love Pack For Our Rescues

Why It Is Now Even More Important Than Ever To Support Animal Rescue Organisations

The cost of changing a rescue animal’s  life forever – PRICELESS!

To feed a dog for one month typically costs somewhere from £16 to £50, depending on the breed. Microchipping costs about £10 to £15. The average cost of essential vaccinations is £64. A vet appointment costs between £40-£60. Physiotherapy/Hydrotherapy – the average cost is £50 for a 30-minute session.

You may wonder, why do you have to pay to adopt a dog?

Well, running an animal shelter is not cheap, with food, heating and other costs, so you money goes towards supporting them in the work. It also pays for vital care that your new pet has had, and covers essential expenses that you’d likely have to pay for anyway if you got your dog another way.

Why do dog shelters charge people to adopt pets?

First of all, animal shelters cost money to run. While they get donations and funding through events like charity runs, the costs are high. They need to pay for food, heating and other bills, as well as any staff costs and expenses like petrol for home visits.

Adoption fees also cover other expenses for the dogs, such as vet bills, which you’d likely have to pay yourself anyway if you acquired a new dog through other means.

Every dog rehomed is vaccinated, microchipped and neutered.

10 REASONS WHY YOU SHOULD #ADOPTDON’TSHOP!

Adopting a pet has many benefits, some of which you may have not considered. Here are some reasons why adopting a pet would benefit you and your family.

1. You are saving a life

By adopting from a shelter, you are providing an animal with the second chance they deserve. Many have been rescued from horrific circumstances such as cruelty, neglect and abandonment, or quite simply their owners were no longer able to look after them due to illness or a change in situation.

Before and after: these pictures were taken two months apart

Shelter staff work tirelessly to nurse animals back to health, rehabilitate disturbed animals and do everything they possibly can to ensure they are prepared to go to a new home. Sadly, not all of them are as fortunate. Some shelters have to euthanise due to lack of space, meaning many healthy animals lose their lives. By rehoming a pet you can give an animal that has been abandoned through no fault of their own a loving, stable home, and help to stop overpopulation.

2. You will save money

Shelters often microchip, spay, neuter and vaccinate the animals that come into their care. This saves you a lot of money because you don’t have to pay for the procedures yourself and it ensures the pet you are taking home is healthy. Also, the prices of adopting a pet from a shelter are often a lot lower than the rates charged by breeders.

3. Can help to eradicate puppy farms.

A puppy farm, or mill, is the illegal practice of breeding puppies for the sole purpose of maximising profit, without any regard to the dogs’ health or wellbeing. Dogs at puppy farms are forced to breed several times to their detriment and they are often kept in terrible conditions without basic necessities.

Bred Relentlessly For Profit

People who run such places are not concerned with producing healthy dogs, so they can be born with severe problems that emerge over time. The dogs usually don’t receive any veterinary care, and will often be destroyed once they can no longer reproduce. Additionally, dogs at pet shops are often products of puppy farms. Adopting from a shelter aids in stopping dogs from being subjected to such horrific circumstances, because rather than funding this illegal trade you will be rehoming a pet from somewhere reputable that supports animal welfare.

4. Can improve your health and make you happier

Various studies have shown that a having pet can elongate your life, whilst improving your overall happiness and health. It also helps people with depression, stress, anxiety and many other ailments. The affectionate and loyal nature of dogs as pack animals that form close relationships with their owners can help sufferers of depression, who may feel like they don’t have anybody else.

Stroking your pet can reduce your blood pressure and stress levels, and playing with them can increase the levels of serotonin and dopamine your body produces, making you feel calm and relaxed. Walking the pet is a way to exercise and provides sufferers of anxiety and depression with a reason to leave the house. It also creates opportunities for socialising with other dog walkers. The animal you have helped through rehoming can help you.

5. Can benefit children

Children can be taught valuable life skills through pet ownership, such as the importance of maintaining responsibilities. Rehoming a pet will also encourage empathy by making them think about how they have helped to give an unwanted animal a loving home. Pets can help children with separation anxiety and provide them with security, as they can be safe in the knowledge that someone will always be there. As well as this, they can be a loving companion and playmate.

6. Many of the animals are housetrained

Animals at shelters have often been housetrained in their previous home, particularly if they are older. This saves you a lot of time and extra effort when training your new pet where to go to the toilet.

7. Unconditional love

A pet is a companion that will never judge you, will love you regardless of whatever happens and will always be there. As well as making you feel great, their unconditional love raises your self-esteem because of the affection they show you. It is said that animals know when they have been rescued, so the bond between you and your rehomed pet will be especially strong.

8. You could get a pet you never expected

Although you may have an idea of what you are looking for, there are a wide variety of animals waiting to be adopted from shelters. This may mean an animal you would never have imagined could turn out to be the best match for you. Therefore, it is always important to have an open mind when visiting shelters.

9. Older animals can prove to be the best companions

Many people want to adopt puppies and kittens without considering the advantages of having an older pet. If trained in their previous home they will be less likely to destroy furniture than a younger pet, and as such, will probably require less supervision. Older pets are often calmer and quite happy to sit in your company rather than demanding constant attention. They also have more developed personalities than puppies or kittens, so it may be more apparent when visiting them at the shelter whether or not you are suited.

10. Adopting supports spaying and neutering

Spaying and neutering animals is important in controlling the animal population. Many pets that aren’t spayed or neutered often contribute to the problem of unwanted animals, which can lead to more being left at shelters. Adopting an animal from a shelter means that your new pet has been spayed or neutered where possible.

Please help us continue to support animal rescues by donating any amount, large or small. Your donations make our work possible.

And please remember…
…the cost of changing a rescue animal’s  life forever is – PRICELESS!

Charities Struggling To Raise Funds In “Animal Welfare Time Bomb”

Animal welfare charities are facing “significant” financial problems in the Covid-19 crisis due to falling donations, the closure of charity shops to protect volunteers, and the cancellation of fund raising events.

There has already been a rise in cancellations of charity donations by direct debit across the UK. The current cost of living crisis has affected rescue charities twofold. Donations have dropped significantly However, the need to help animals in need has increased DRAMATICALLY.

Many people who bought pets during the covid lockdown have handed them into rescue centres because they can no longer (or don’t want to) look after. The cost of living crisis means many people cannot afford the cost of keeping their pets.

To make matters worse, the pandemic struck at a bad time. When Lucy’s Law came into effect in England, many puppy farmers abandoned the ‘trade’ – a victory for animal welfare. However, this led to an increase in breeding dogs dumped to fend for themselves with no regard for their welfare – just as the charities looking after them struggle to raise enough funds to function.

Like many animal welfare charities, we are struggling after lockdown. Covid restrictions and the cost of living crisis has resulted in very little funding coming in. This has dramatically affected our ability to help charities who are really struggling at the moment.

Please help us help other by donating ANY amount, large or small, at the link below. EVERY penny counts at these desperate times.

Everyone who donates will receive a Certificate of Appreciation as a thank you for helping animals in need.

Certificate of Appreciation

The ‘Animal-Loving’ Ukrainian Sniper Who Rescues Abandoned Pets From Battlefield.

Oksana Krasnova with a rescued dog. (Oksana Krasnova/PA)

An “animal-loving” Ukrainian sniper and her husband fighting on the frontline have rescued dozens of pets after discovering them abandoned on the battlefield.

Oksana Krasnova, 27, uses her wages to pay for food and supplies to nurse the animals back to health before arranging for them to be transported on military vehicles to the Ukrainian capital, Kyiv, to be rehomed.

Oksana Krasnova (left), 27, and her husband Stanislav Krasnov, 35, holding a rescued cat. (Oksana Krasnova/PA)

Oksana had previously worked as a lawyer in the capital until Russia invaded the country six months ago and she joined the Ukrainian frontline defence, fighting in the Donetsk region.

In between working as snipers, Oksana and her husband Stanislav Krasnov, 35, have rescued almost 30 pets they have discovered when passing through abandoned villages.

Speaking to the PA news agency from the frontline, Oksana said: “I love animals a lot and I used to help rescue animals with my husband even before the Russian invasion.

“I come across a lot of abandoned pets when I am going about my duties and I can’t just leave them.

“It’s hard to evacuate animals from the frontline but these poor pets have been used to living with humans so they can’t survive on their own.

“I have my own pets who are being looked after by my parents in Kyiv and I could never dream of abandoning them.”

The first animal the couple rescued was a black dog they found in an abandoned house. (Oksana Krasnova/PA)

Oksana said her most memorable rescue to date was the first abandoned animal she saved on the frontline.

The couple had heard “some strange sounds” while walking through an abandoned house and found a small, black dog trapped in the building.

Oksana said the animal was “clearly traumatised” and had been surviving off raw potatoes when they discovered her.

“I think she had been there for about a month – it was awful,” she said.

“She was just lying on the floor and we placed a pillow under her head while she was barking and crying and foaming at the mouth.

“We had to push her into a box and transport her in our military vehicle.

“She was having seizures and we didn’t think she would survive.”

Oskana and Stanislav have rescued almost 30 pets they discovered when passing through abandoned villages. (Oksana Krasnova/PA)

Oksana fed the dog every hour and cared for her around the clock until her health began to improve.

“We have a friend who has some volunteers out in Kyiv who work with traumatised animals and he took in the poor dog,” she said.

“Months on, she’s now okay and she lives with a foster family.”

Oksana said she mainly rescues dogs and cats but has occasionally helped smaller creatures like birds and rabbits, which she tends to release into the wild once healthy.

“At the moment where we are based we have a herd of pigs with us from one of the nearby villages,” Oksana said.

“Obviously we can’t rescue them as they won’t all fit in our military vehicles but we are making sure they are okay and have enough food.”

The rescued animals have become a huge part of the couple’s life and even when Stanislav was wounded, he was joined by a small kitten while he was strapped to a stretcher receiving medical treatment.

A rescued kitten sits on Stanislav while he receives medical treatment after being injured. (Oksana Krasnova/PA)

“The animals we rescue are really very grateful and loyal,” Oksana said.

“Sometimes it’s really hard (to say goodbye to them) mainly because I spend so much time treating them.

“But I feel relieved because I know that they won’t starve and suffer again,” she added.

How you can help animals in need:
Support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need.

We believe EVERY animal should be treated with respect, empathy, and understanding. We raise awareness to protect and conserve wild, captive, companion and farm animals. It is vital that we protect animals against acts of cruelty, abuse, and neglect by enforcing established animal welfare laws and, when necessary, take action to ensure that those who abuse animals are brought to justice.

Protect All Wildlife are involved in many projects to protect animals’ rights, welfare, and habitats. Money contributed to Protect All Wildlife supports ALL of our worthy programmes and gives us the flexibility to respond to emerging needs. Your donations make our work possible. Thank you for your support.

Everyone who donates will receive a Certificate of Appreciation as a thank you for supporting wildlife.

CERTIFICATE OF APPRECIATION

Ricky Gervais’ Canine Co-Star Antilly Enjoys Booming Career Following After Life Success

TONY AND BRANDY (RICKY GERVAIS AND ANTILLY)

Antilly, the German Shepherd who shared the screen with comedian and actor Ricky Gervais in After Life, is adding plenty of screen credits to her CV since the show.

She won the hearts of TV viewers worldwide as Ricky Gervais’ loyal dog in Netflix smash After Life.

RICKY AND ANTILLY

And thanks to her role as Brandy, the pup who gives Ricky’s character Tony Johnson a reason to live after his wife’s death, Antilly’s career is booming.

ANTILLY

The German Shepherd has been to Belfast to shoot scenes with Hollywood stars Chris Pine and Michelle Rodriguez for a blockbuster Dungeons And Dragons film.

ANTILLY IN DUNGEONS AND DRAGONS

And she’s starring in upcoming BBC drama Sherwood with David Morrissey and Robert Glenister as well as Netflix spy series Treason with Charlie Cox and Olga Kurylenko.

Antilly has graced screens since she was a puppy, playing everything from Army hounds to police dogs.

She’s also worked with A-listers including Tom Cruise and George Clooney, who said she was the best-trained dog he’d seen.

Antilly’s owner Ashley Foster jokes: “They bring us over to do the serious acting.”

Ashley started as an animal trainer 10 years ago and worked on Batman flick The Dark Knight Rises with Antilly’s parents – he was one of villain Bane’s henchmen with the dogs playing attack hounds.

Antilly followed in her parents’ pawprints and signed with Stunt Dogs & Animals. The company was working on a film with Michael Fassbender and wanted a police dog to bite him – one of Antilly’s many skills.

ANTILLY’S DAD ASHLEY

Using protective sleeves, Ashley, 34, safely directs the clever canine where to bite. He says: “She’s very controlled. As soon as the director calls cut and I tell her to let go, she lets go straightaway.”

Antilly’s skills are so honed, she even managed to convince a scared stuntman on Martin Clunes’ series Doc Martin to do a dog bite scene.

ANTILLY CHASES DOC MARTIN (MARTIN CLUNES)

Ashley, from Bicester, Oxon, says: “He’d done one before, they’d used two ex-police dogs and they couldn’t get the dogs off him. I had to show how she works for him to agree to do it.”

The talented pooch, 10, has a wide range of tricks from shaking her head and limping on command to playing dead. All she needs is the reward of a sausage and Ashley stands off-camera, tempting her with his telescopic bait stick.

(OUTTAKE) ANTILLY AND RICKY ON THE SET OF AFTERLIFE

“She’ll lie there, completely still,” he says. “People could be crying and wailing over her and she won’t move. Every time she does something she will get paid with a sausage.”

Ashley often appears alongside Antilly and after receiving the script, they do lots of prep work to make sure she is happy.

PREPARED FOR AN AFTERLIFE SCENE

Ashley adds: “For After Life there wasn’t really much to prepare for. It was straightforward.”

When they’re not filming scenes, he uses the time to work on training.

He also brings other dogs with him to train, including German Shepherd pup Pen, who has already worked as a police dog in TV shows and will eventually take over from Antilly.

For now, though, she is continuing her film work. Ashley says: “She’s still super fit, healthy and happy and loves to work.”

Ashley and Antilly are backing a new challenge from charity Street Paws, encouraging Brits to walk 274,000 steps in April for every homeless person in England.

Founded in Newcastle in 2016, Street Paws provides free accessible vet care and support services to homeless people and their pets.

STREET PAWS

Ashley says: “The work they do can save people. I’ve known people who are struggling to find housing and have got a dog and are really worried about not being able to find somewhere to live with them.”

What you can do to help rescue animals:
Support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need.

We believe EVERY animal should be treated with respect, empathy, and understanding. We raise awareness to protect and conserve wild, captive, companion and farm animals. It is vital that we protect animals against acts of cruelty, abuse, and neglect by enforcing established animal welfare laws and, when necessary, take action to ensure that those who abuse animals are brought to justice.

Protect All Wildlife are involved in many projects to protect animals’ rights, welfare, and habitats. Money contributed to Protect All Wildlife supports ALL of our worthy programmes and gives us the flexibility to respond to emerging needs. Your donations make our work possible. Thank you for your support.

Everyone who donates will receive a Certificate of Appreciation as a thank you for supporting wildlife.

CERTIFICATE OF APPRECIATION

When Tomorrow Starts Without Me

When tomorrow starts without me, 
And I’m not there to see;
The sun will rise and find your eyes
All filled with tears for me

I wish so much you wouldn’t cry 
The way you did today,
I know how much you loved me,
As much as I love you, 
And each time that you think of me
I know you’ll miss me too.

But when tomorrow starts without me,
please try to understand 
That an angel came and called my name
And petted me with her hand.

She said my place was ready, 
In Heaven far above, 
And that I’d have to leave behind
All those I dearly love. 

But,as I turned to heel away, 
A tear fell from my eye, 
For all my life I never thought 
That I would have to die. 

I had so much to live for, 
So many sits and downs to do,
It seemed almost impossible, 
That I was leaving you. 

I thought about our lives together,
I know you must be sad, 
I thought of all the love we shared, 
And all the fun we had. 

Remember when I’d nudge your hand,
And poke you with my nose? 
The frisbee I would gladly chase,
The bad guy,I’d “bark and hold” 

If I could relive yesterday,
Just even for awhile, 
I’d wag my tail and kiss you,
Just so I could see you smile. 

But then I fully realized, 
That this could never be 
For emptiness and memories 
Will take the place of me. 

And when I thought of treats and toys 
I might miss come tomorrow,
I thought of you and when I did, 
My dog-heart filled with sorrow. 

But when I walked through Heaven’s gate;
And felt so much at home; 
As God looked down and smiled at me,
From His beautiful throne. 

He said,”This is eternity”, 
And now we welcome you, 
Today your life on earth is past, 
But here is starts anew. 

I promise no tomorrow, 
But today will always last; 
For you see,each days’ the same, 
There’s no longing for the past. 

Now you have been so faithful 
So trusting, loyal and true; 
Though there were times you did things, 
You knew you shouldn’t do 

But good dogs are forgiven,
And now at last you’re free;
So won’t you sit here by my side,
And wait right here with me? 

So when tomorrow starts without me,
Don’t think we’re far apart, 
For every time you think of me,
I’m right there, in your heart. 

Author unkown

What you can do to help animals in need:
Support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need.

We believe EVERY animal should be treated with respect, empathy, and understanding. We raise awareness to protect and conserve wild, captive, companion and farm animals. It is vital that we protect animals against acts of cruelty, abuse, and neglect by enforcing established animal welfare laws and, when necessary, take action to ensure that those who abuse animals are brought to justice.

Protect All Wildlife are involved in many projects to protect animals’ rights, welfare, and habitats. Money contributed to Protect All Wildlife supports ALL of our worthy programmes and gives us the flexibility to respond to emerging needs. Your donations make our work possible. Thank you for your support.

Everyone who donates will receive a Certificate of Appreciation as a thank you for supporting wildlife.

CERTIFICATE OF APPRECIATION

🌈 A Man And A Dog And Heaven

A man and his dog were walking along a road. The man was enjoying the scenery, when it suddenly occurred to him that he was dead.

A Man And A Dog And Heaven

He remembered dying, and that the dog walking beside him had been dead for years. He wondered where the road was leading them.

After a while, they came to a high, white stone wall along one side of the road. It looked like fine marble. At the top of a long hill, it was broken by a tall arch that glowed in the sunlight.

When he was standing before it he saw a magnificent gate in the arch that looked like mother-of-pearl, and the street that led to the gate looked like pure gold. He and the dog walked toward the gate, and as he got closer, he saw a man at a desk to one side.

When he was close enough, he called out, ‘Excuse me, where are we?’

‘This is Heaven, sir,’ the man answered.

Would you happen to have some water?’ the man asked.

Of course, sir. Come right in, and I’ll have some ice water brought right up’.

The man gestured, and the gate began to open.

‘Can my friend,’ gesturing toward his dog, ‘come in, too?’ the traveler asked.

‘I’m sorry, sir, but we don’t accept pets.’

The man thought a moment and then turned back toward the road and continued the way he had been going with his dog.

After another long walk, and at the top of another long hill, he came to a dirt road leading through a farm gate that looked as if it had never been closed. There was no fence. As he approached the gate, he saw a man inside, leaning against a tree and reading a book.

‘Excuse me!’ he called to the man. ‘Do you have any water?’

‘Yeah, sure, there’s a pump over there, come on in..’

‘How about my friend here?’ the traveller gestured to the dog.

There should be a bowl by the pump.’

They went through the gate, and sure enough, there was an old-fashioned hand pump with a bowl beside it.

The traveller filled the water bowl and took a long drink himself, then he gave some to the dog.

When they were full, he and the dog walked back toward the man who was standing by the tree.

‘What do you call this place?’ the traveler asked.

This is Heaven,’ he answered.

‘Well, that’s confusing,’ the traveler said. ‘The man down the road said that was Heaven, too.’

‘Oh, you mean the place with the gold street and pearly gates? Nope. That’s hell.’

‘Doesn’t it make you mad for them to use your name like that?’

‘No, we’re just happy that they screen out the folks who would leave their best friends behind!!

Author Unknown

What you can do to help animals in need:

Support ‘Protect All Wildlife’ by donating as little as £1 – It only takes a minute but it can last a lifetime for an animal in need. Thank you.

We believe EVERY animal should be treated with respect, empathy, and understanding. We raise awareness to protect and conserve wild, captive, companion and farm animals. It is vital that we protect animals against acts of cruelty, abuse, and neglect by enforcing established animal welfare laws and, when necessary, take action to ensure that those who abuse animals are brought to justice.

Protect All Wildlife are involved in many projects to protect animals’ rights, welfare, and habitats. Money contributed to Protect All Wildlife supports ALL of our worthy programmes and gives us the flexibility to respond to emerging needs. Your donations make our work possible. Thank you for your support.

Everyone who donates will receive a Certificate of Appreciation as a thank you for supporting wildlife.

CERTIFICATE OF APPRECIATION

Dean Schneider Accused of Abuse But The Media And Lion Conservation Groups Miss The Bigger Picture!

DEAN SCHNEIDER

Captive Wildlife Watchdog has been writing articles about Dean Schneider since, well, since before he ever became a household name. Our first addressment of Dean Schneider occurred before he even possessed lions. We have continued to document his meteoric rise to stardom as a fresh-faced animal exploiter ‘rescuer’ who used his considerable wealth ‘gave up his considerable wealth’ to buy land and animals so that he could ‘rescue animals’ in South Africa and start his own private zoo ‘sanctuary’ called Hakuna Mipaka.

Captive Wildlife Watchdog knew, before Schneider became a star with nearly 7 million Instagram followers, that what Schneider was doing with his animals was exploitive, and we endeavoured from the moment he began promoting himself, to educate the public about this fact. Until now, at the end of April 2020, approximately 3-4 years after we first began discussing Schneider, CWW has been the only conservation group to even acknowledge his existence, much less question it.

No media outlets, or other conservation groups or foundations followed our lead when we began pointing out that what Schneider was trying to do was unethical. No one joined in the discussion about how falsely presenting oneself as Schneider was doing, how interacting with captive wild animals, and gaining fans through those interactions, while feeding them incorrect, or fractured information, was exploitive, and sent the wrong message to the public. Instead, viral articles and videos presenting falsely praising narratives about Dean Schneider–whose PR personnel were actually responsible for–ran rampant, and within only a few months’ time, Schneider went from a few hundred followers and fans, to several million. He now has over seven million fans and growing on Instagram alone.

Making it explicitly clear that Captive Wildlife Watchdog has been the sole voice discussing Dean Schneider, and calling out his exploitation isn’t about our ego, it’s about respecting the fact that we made every attempt to prevent Schneider from ever becoming the entity he now is.

CWW has tried, over the years, to encourage even larger, and more well-known entities to join us in discussing the exploiters we address on our own pages. CWW has tried, over the years, to explain to other conservation entities that they cannot “stay in their lane” and focus only on a micro-specific area and expect the public to grasp larger, more abstract concepts by extrapolation. That’s not how lay-folk with only a superficial understanding of conservation and captive wildlife situations absorb, and retain information. Humans in general do not make choices based in objectivity, but rather, on emotional attachment.

We always encourage our readers to go out and do their own research on a subject, rather than just taking CWW’s word for something. We always encourage our readers to go out and do their own research on a subject, rather than just taking CWW’s word for something. But when CWW is the only group discussing that something, or subject, it makes it impossible for readers who don’t have a deeper understanding of conservation to make an informed decision about whether or not an entity or group is ethical.

Similarly, when conservation groups suddenly comment on someone the public at large admires, without providing the historical context of issues documented by others (like CWW) it’s extremely easy for the public to dismiss any negative remarks or posts as simply “jumping on the bandwagon for attention” and subsequently disregard that information as inaccurate. And when other pages, like the EMS Foundation share links that do lead directly to CWW (we thank you for that) they simultaneously devalue that direct sharing of information when they accompany it with text like “It’s time to examine some of the Big Cat Saviour personalities in South Africa.”  As if doing that is a novel suggestion, rather than the very thing CWW has been actively and continually campaigning for all this time.

DEAN SCNEIDER REPEATEDLY PUNCHES A LION

In the last few days, Dean Schneider has made headlines, after a video showing him punching one of his lions went viral. CWW actually posted this video back on February 23. It subsequently received 40 shares, and almost 150 comments, but no greater public acknowledgement. This video wasn’t the first time Schneider has struck his animals. CWW has posted about his actions and training methods numerous times. It’s not uncommon for Schneider to swat and smack his lions (more on such methods later) and it’s not something he’s ever hidden. But now that the international media has obtained the story, and it’s being circulated widely (without any credit offered to Captive Wildlife Watchdog, for having repeatedly reported on animal exploitation, abuse, and issues regarding Schneider for the last few years) suddenly now others are weighing in with statements on Schneider as a ‘conservationist’.

Even Blood Lions has now made official posts addressing Schneider, stating that:

“Dean Schneider and similar “influencers” set an extremely poor example by perpetuating captive wildlife interactions, especially after SATSA have identified such activities as “unacceptable”.

There is no reason other than for veterinary purposes to interact with captive wildlife. This therefore begs the question of why such influencers insist on wildlife interactions, other than for self-interest and financial gain.

This individual and the facility are involved in nothing other than the commercial, and as seen in the clip, at times brutal, exploitation of wildlife. Centred on a selfish lifestyle choice, the facility, and so many others involved in similar activities, play no conservation or scientific role; they should be phased out.

Although Hakuna Mipaka’s website states that they don’t breed, Schneider has recently allowed one of his lionesses to become pregnant. Captive breeding however serves no conservation value and only adds to the already massive and problematic captive lion population in South Africa, which is estimated at 8000 – 12000. This is 3-4 times as many lions as in the wild.”

Thank you, Blood Lions, for repeating what CWW has been saying for years. Because we greatly respect BL, we have tagged them repeatedly in our past posts regarding exploiters like Schneider, Richardson, and others in SA who capitalize on captive bred lions for interactions. For example, Richardson’s purchase of six captive bred cubs from Ukutula Lion Farm, and his training of children to work with them in order to make a feature length film. Despite putting money directly back into the captive lion breeding industry, Richardson’s purchase of the cubs (now nearly adults) has been widely viewed by his fans as “rescuing” them, and the movie he made using those captive bred cubs has been called by supporters a huge effort in “lion conservation”. Yet Blood Lions has never publicly addressed Richardson’s actions, nor have they ever addressed Schneider’s until now. Perhaps if they had, Schneider would never have made it this far, with a huge cushion of 7 million fans to catch him even in the midst of accusations of animal abuse.

And even after posting such a straightforward statement, BL has responded to questions asking if they no longer support Richardson now, with the circumspect response:

“Blood Lions has never expressed support for nor condoned Kevin Richardson.”

Perhaps BL has never publicly advertised or endorsed Richardson, certainly not that we’ve ever seen. However, very often what a foundation doesn’t say or do speaks just as loudly as what they do say or do. BL has never suggested that Richardson is anything but the lion conservation hero millions view him to be, so why, when Richardson has repeatedly supported and referenced Blood Lions, would followers not presume that BL likewise endorses Richardson?

KEVIN RICHARDSON WITH ONE OF HIS LIONS. CREDIT: JACKIE BADENHORST

CWW was also recently tagged in a comment on a post in Volunteers in Africa Beware. Our long time readers might recall that ViAB is not a fan of CWW, and has attacked us several times because of our criticism of Kevin Richardson. Now ViAB has created a section devoted to Dean Schneider, and have made posts in regard to him. In response to the commenter who tagged CWW and expressed relief that ViAB had finally seen the light in regard to Schneider, ViAB responded that since Schneider didn’t take volunteers they’d been busy dealing with exploiters who did take volunteers. What ViAB isn’t acknowledging is the fact that take volunteers. What ViAB isn’t acknowledging is the fact that Schneider did, in fact, accept volunteers. He even advertised for them actively for the first two years or so he was around. And Captive Wildlife Watchdog reported on this fact repeatedly. It was only in response to CWW’s steady pressure that Schneider stopped taking volunteers in order to make himself a non-profit’ in an attempt to get CWW off his back.

We’d also like to note, that both these well respected, and well known groups have chosen to share mainstream media articles created amidst the recent viral stir which, aside from referencing the video of Schneider punching one of his lions, We’d also like to note, that both these well respected, and well known groups have chosen to share mainstream media articles created amidst the recent viral stir which, aside from referencing the video of Schneider punching one of his lions, contain numerous counts of false information the sharing of which only serves to further public confusion and actually makes Schneider more likable and relatable.

It would have been more informative for readers (and respectful to us as the only established conservation page addressing these exploiters) if these other pages had linked to CWW where there is a large amount of information devoted to Schneider. Again, this is not about trying to get credit, or a pat on the back, it’s about respect. CWW has tried repeatedly to engage others like Blood Lions in discussing exploiters who directly interact with their captive big cats, like Dean Schneider, and we have consistently and largely been brushed aside, and ignored. Now everything CWW has been devoted to reporting on, and educating the public about has become a front-and-centre topic–in no small part because CWW has been devoted to reporting on it, and we shared the video that started all of this back in February.

In focusing solely on Schneider’s physical strike on his lions, the mainstream media, and those conservation groups sharing the limited, and erroneous articles produced by it, are missing the In focusing solely on Schneider’s physical strike on his lions, the mainstream media, and those conservation groups sharing the limited, and erroneous articles produced by it, are missing the bigger picture, and picture, and bigger discussion, which must take place in order to achieve true change. If people didn’t idolize those who interact with captive wildlife, specifically in this case lions and big cats, then Schneider would never have possessed a lion to hit in the first place.

These CONservationists, who perpetuate big cat interactions, such as Kevin Richardson, Schneider, and Serio, along with others, all parrot some variation of the phrase “People protect what they love”. They profess to be spreading awareness and education by making the public fall in love with the captive wild animals they interact with.

But this ideology is fundamentally flawed from birth, for several reasons. It both establishes and reinforces the premise that humans literally aren’t capable of caring for, or conserving something they aren’t personally enamoured of. If the same rationale is applied to other areas, this would indicate that humans will not care for starving or sick people or animals they don’t have a personal attachment to, will not fund efforts to salvage artwork they don’t personally admire, will not partake in supporting relief aid to an area of the world they don’t personally care about, and so on and so forth. Not only is the proposition grossly disheartening, and completely inaccurate, but it also orients the entire ideology around how humans feel, making human wants and human needs the primary precondition which must be met and fulfilled by everything else, This then commodifies the captive wildlife involved as merely an asset to be used in achieving the goal of addressing human wants and human needs.

To this end, captive big cats held in naturalistic settings are substituted for wild big cats in actual wild settings, accompanied by rhetoric claiming that by loving and embracing these captive bred, captive held big cats, the general public will be able to conserve wild members of the same species. Captive bred lions have, effectively, become a beloved surrogate for the real deal, To this end, captive big cats held in naturalistic settings are substituted for wild big cats in actual wild settings, accompanied by rhetoric claiming that by loving and embracing these captive bred, captive held big cats, the general public will be able to conserve wild members of the same species. Captive bred lions have, effectively, become a beloved surrogate for the real deal, wild lions. And the continued breeding of captive lions, the continued use of them in interactions with their caretakers, represents a physical manifestation of the choice to embrace captive lions over, and instead of, wild lions. For every captive lion bred, ‘rescued’ and cared for, time, money, public devotion, effort, resources, etc. are diverted from the protection, and conservation of established wild lion populations, and the ever-shrinking wild habituate they live in. This is compounded by adored ‘heroes’ like Richardson, and Schneider justifying their purchase of captive bred lions as ethical rescues, worthy of supporting.

Billions of dollars are spent every year on tourism and ‘conservation’ which is focused solely on captive bred, captive held lions, while existing wild populations are poached, starved, and killed in human/lion conflicts. Scientific studies on wild lion populations struggle to gain funding, while studies attached to captive lions (like those bred by LionALERT and Ukutula) are readily funded and then used to support the breeding of more captive lions, as well as misinforming the public that it will all go to saving wild lions in wild spaces.

To use an old American phrase which was historically used in crass reference to women having sex before marriage “Why buy the cow when you can get the milk for free?” Why spend thousands of dollars on an African safari with no guarantee of seeing actual wild lions in wild spaces, even in the handful of ‘hotspots’ which are highly trafficked, when you can go to a managed reserve and see captive bred lions in a large natural-but-fenced setting? Why spend years obtaining grants and monetary backing for scientific research on wild lions when your subjects could be killed by poachers, or farmers in conflicts, throwing your entire study off when you can just study captive lions in naturalistic captive settings and then extrapolate your data to be applied to wild lions? Captive bred, captive held lions (including those living on game reserves, not to be confused with nature reserves) have become a billion dollar industry of commodity, while wild lions in wild spaces have become ageing artefacts, fast fading from relevancy.

If we want to live in a world where wild lions still exist in wild spaces we absolutely must change the ideology that captive bred lions in captive situations can somehow fix the plight of wild lions in wild situations. The two are entirely separate issues. Interacting with captive lions cannot, and will not, save wild lions. This fact has been proven by the continued decline of wild lions in association with the continued rise in captive lions. It’s no longer open for debate. Captive lions are growing, and wild lions are dying.

As long as interacting with captive lions is excused and accepted, this trend will continue. It simply is not possible to play favourites, when it comes to interacting with captive big cats, and excuse the behaviour when carried out by one party while criticizing it from another.

 Per Blood Lions’ recent post regarding Dean Schneider:

 “Similar “influencers” set an extremely poor example by perpetuating captive wildlife interactions, especially after SATSA have identified such activities as “unacceptable”.

There is no reason other than for veterinary purposes to interact with captive wildlife. This therefore begs the question of why such influencers insist on wildlife interactions, other than for self-interest and financial gain.

This individual and the facility are involved in nothing other than the commercial, and as seen in the clip, at times brutal, exploitation of wildlife. Centred on a selfish lifestyle choice, the facility, and so many others involved in similar activities, play no conservation or scientific role; they should be phased out.”

Everything in this statement is 100% accurate.

Which means that Blood Lions should, ethically speaking, specifically name the “similar influencers” they’re referencing, in order to better education the public as to who they are. For example, Kevin Richardson. BL is a South Africa group, and Richardson is the preeminent influencer engaging in wildlife interactions which have been identified by SATSA as ‘unacceptable”. Let’s call a spade a spade here, shall we? It is more than beyond time for those who wish to actually end the perpetuation of captive wildlife interaction to bluntly and publicly make a stand against those promoting it, like Kevin Richardson.

If, indeed, interacting with captive big cats is done for “self-interest and financial gain” and is an example of a “selfish lifestyle choice” and that such facilities “play no conservation or scientific role; they should be phased out.” it would have been extremely beneficial for Blood Lions to public say so in a forthright manner when Kevin Richardson oversaw the purchase of six lions cubs from Ukutula Lion Farm, and then proceeded to spend three years training children to interact with them while making a feature length film about interacting with captive lions. Yet here we are, five years on, a young woman killed by one of those six captive bred, lions, trained to interact with a different young woman, and Richardson is comfortably ensconced with a new young pride of lions to continue interacting with for the next couple of decades, having faced no real backlash aside from that offered by CWW.

And what will happen after this media splash regarding Dean Schneider has passed? Will Blood Lions, and ViAB continue to discuss Schneider? Or will their vitally important voices disappear as quickly as they showed up?

Yes, CWW is being hard on this matter. Yes, CWW is being hard on this matter. Yes, CWW is being hard on this matter. We desperately need other conservation groups to stop playing politics and start educating the public in a whole-picture approach. We need them to stop turning a blind eye to big name, beloved, ‘experts’ and entities who do the very same thing people like Dean Schneider are doing. The public–as evidenced by their adoration of these figures–does not, and will not, see a difference between them because. We need them to stop turning a blind eye to big name, beloved, ‘experts’ and entities who do the very same thing people like Dean Schneider are doing. The public–as evidenced by their adoration of these figures–does not, and will not, see a difference between them. We need them to stop turning a blind eye to big name, beloved, ‘experts’ and entities who do the very same thing people like Dean Schneider are doing. The public–as evidenced by their adoration of these figures–does not, and will not, see a difference between them because there is no fundamental difference to see.

Dean Schneider’s lions (from what CWW can ascertain) receive the same balanced diet and level of veterinarian care and attention that Kevin Richardson’s lions receive. Richardson took his lions out on ‘enrichment walks’ until one of them killed Megan van der Zwan, and now he’s created a huge new fenced enclosure in which to walk with them for ‘enrichment’ purposes. Schneider’s lions live in a massive, natural enclosure wherein they will eventually be allowed to hunt live food, and are provided with a very naturalistic life–aside from Schneider interacting with them.

Schneider, and Richardson both learned to handle lions through interactions at established exploitive facilities, both now refer to themselves as animal behaviourists, both have participated in various ‘conservation projects’ beyond their own facilities, both have spent time with outreach programs, both profess to educate the public. Schneider is dealing with the current drama of a video purportedly showing him to punch his lion, something that he’s already successfully segwayed into a boost in followers, while Richardson trained children to strike lions in the face during the making of Mia And The White Lion, a movie which gained worldwide notoriety and accolades.

MIA AND THE WHITE LION

The public supports both of these figures because Richardson has been, and continues to be upheld as a saviour of lions, while Schneider is simply the “2020 modern model” of Richardson.

Making a couple of posts in the throes of a viral skirmish about alleged abuse on the part of Dean Schneider is simply not good enough to effectively reverse the public fixation with captive big cat interactions. Neither is sharing articles which do as much to support Schneider, by repeating his own self-serving false information presenting him as someone with ‘good intentions’ as they do criticize him.

Unless entities like Blood Lions, Volunteers In Africa Beware, EMS Foundation, Captivity Kills, People Against Canned Hunting, Voices For The Voiceless, and the hundreds of other pages, groups, and people who have shared Blood Lions’s posts, and ViAB’s posts about Schneider also start naming, and including entities like Kevin Richardson, and Eduardo Serio, Sirga The Lioness, and others who operate solely on the basis of interacting with their captive big cats and other wild animals, nothing is going to change in the future.

CWW has wondered for years, now, as stated in one of BL’s recent posts about Schneider, yes, “why do these individuals gain a ‘hero status’” for interacting with their captive lions when “we have real conservationists and wildlife rangers working to protect our heritage” of wild lions in wild spaces on a daily basis?  Of wild lions in wild spaces on a daily basis? Why indeed?

Thus, CWW would like to alter the EMS Foundation’s suggestion to more accurately state that

“It’s time” for conservation groups, and entities to join CWW’s ongoing examination of “the Big Cat Saviour personalities in South Africa.” rather than only chiming in when there’s a public uproar on the matter.

We will never stop in our efforts to educate the public about the fact that interactions with captive bred wildlife only serves to promote interactions with captive bred wildlife. Regardless of acknowledgement, or whether or not CWW is ever offered the common respect for having lead the way in addressing this matter openly and publicly, CWW will continue as we have for the last several years. However, it will remain an uphill battle to counter the ideologies set forth by exploiters like Schneider, Richardson, and those like them, so long as established pages, groups and foundations, continue to refuse to take a solid stance on the subject the way we have.

Circling back to the errors being reinforced within the viral articles which are shared so much attention during this frenzy, we are addressing the major points below.

Among the false information being provided in the articles which are now being shared by established conservation entities like those mentioned above, thus spreading the false information further:

– This is a shocking, unexpected incident, which has caused Dean Schneider’s fans to question him, and accuse him of abuse.

False

Schneider has struck his lions before, and Captive Wildlife Watchdog has discussed it before, pointing out that other entities who handle their big cats do likewise. As mentioned by CWW in our articles, the “asserting oneself as a pride member” involves striking big cats. Eduardo Serio of Black Jaguar White Tiger has done it, and so has Kevin Richardson. Richardson has even coached the child-actors of Mia And The White Lion to “grab his tongue, smack him, do whatever you’ve got to do” in order to get an adolescent lion to release its grip on her head while wrestling on the ground together. In that video, the young child actress can be seen slapping the lion in the face, and it then releases her, at which point Richardson congratulates her and praises her actions. Schneider’s propensity for striking his animals is so well documented that his fans have immediately responded the two accusations of abuse by defending Schneider, and providing explanations as to why what he’s doing is not abuse, but rather Haters are simply lying about him out of jealousy.

Dean Schneider quit his job in Switzerland to move to Africa and care for a pride of lions.

False

Schneider did not quit his job, or give up a lifestyle, or sacrifice anything in order to move to Africa to care for lions. After visiting Africa with the investment company he ran, LifeGate AG, Dean Schneider chose to purchase land in Africa, and open his own ‘sanctuary’. In order to grow his fan base, Dean Schneider himself propagated the story that he’d given up everything he owned, and abandoned an exclusive lifestyle in order to move to Africa. His PR people created these stories and disseminated them repeatedly, and intentionally in a calculated move to create viral sensations. It worked, especially with the help of Bored Panda, who shared one of those fake articles, resulting in millions of news and shares. CWW took Bored Panda on directly, and our confrontation with them resulted in a deletion of their post about Schneider, followed by a cover up that they’d ever promoted him. The entire event was documented in a Note published by CWW, which we would love to link readers to, but cannot, as Schneider reported it for under false DMCA accusations, and Facebook removed our note. This is standard for Schneider, who also reported CWW for posting a hyperlink to the music video which was filmed on Hakuna Mipaka, wherein his lion Dexter was used as a prop. Schneider regularly jets back and forth to Switzerland, and is still listed on several banking businesses as a founder, or other entity, and enjoys lavish receptions celebrating himself as an influencer.

Dean Schneider received no training in animal handling before moving to Africa and starting his sanctuary.

False

Schneider first worked with Klaudia Kollar of Malkia Park Big Cats Rescue. In its earliest days (opened to the public in 2016) Malkia Park allowed direct contact with the big cats in its care. Schneider worked with them on a regular basis, from cubs to adults. But when Kollar came to the realization that handling captive big cats, and allowing the public to also do so, only contributed to the problem, and normalized interactions between humans and big cats, she ceased all hands-on activities (CWW has spoken with Kollar several times about this, and while videos of her interacting with some of the cats continue to circulate, there is no indication anything is more recent than 2016, when we first encountered her and she was in the process of going hands off). After the ban on interactions, and hands-off care was put into place, Schneider parted ways with Kollar. He chose to purchase land in South Africa, having already visited at that point, with LifeGate AG for a trip, and made connections with Luke Cornell, of Cornellskop Animal Encounters. Cornellskop is also where Schneider met Jesse, his “right-hand man”. Under the guidance of Luke Cornell, Schneider worked with lions and other big cats, including cheetahs, handling them at all stages of development, from cub to adult, including training methods. Schneider also learned all about various species of primate, had exposure to captive bred wolves, and hyenas, along with herbivores like elands, zebra, giraffe and other antelope species. Schneider possesses licensing to breed and sell animals, and has bought those in his care, likely from sources or contacts associated with Cornellskop, which also breeds and sells. Hakuna Mipaka shares a huge number of species also found at Cornellskop, including elands, zebra, lions, hyenas, cheetah, primates, reptiles, and wolf-hybrids or wolves. A fan of Schneider’s has helpfully created this nearly 20 minute long video, titled “Beautiful Old Moments” which showcases just how much experience and interaction Schneider had with big cats and primates in the period before he founded Hakuna Mipaka. The greener, more urban settings shown are Malkia Park, while most of the rest is footage from Cornellskop.

The above points are examples of Schneider’s own misinformation formulated to present himself as a pious hero who sacrificed a world of privilege to embrace a life of struggle, surrounded by his ‘family’ of ‘rescued’ animals. The false narrative has worked to magnificent effect, allowing Schneider–in the absence of any countering forces aside from CWW–to create a massive fan base. Even the current media kerfuffle pertaining to his abuse in the form of punching one of his lions has helped, rather than harmed him, pushing his follower count beyond the 7 million mark on Instagram.

And damage control on Schneider’s part is well underway. In a 6 minute Instagram post, Schneider explains to his fans that everyone who does anything worthwhile in life will, at some point, face Haters who, out of jealousy, boredom, or unhappiness with their own lives, will attempt to take down those who are more successful, more popular, or just better people, than they are. Schneider goes on to explain the video that shows him throwing punches, even playing the entire clip (which is cut short in the Gabo-released footage) and stating that while the articles written by Haters claim he’s being investigated for abuse, he’s never been contacted by authorities. Schneider then invites authorities to come to Hakuna Mipaka and meet him, and inspect the facility. The video has been viewed nearly 2 million times as of this drafting. A second, much shorter video, in which Schneider laughingly thanks all of his Haters for helping him surpass 7 million followers, has been views over 1 million times so far.

Here is the fact that is not being acknowledged or discussed by the media (because the authors of these viral articles are not experts and are ignorant) or by the conservation pages sharing them and making statements of their own in regard to all of this drama:

Schneider’s physical strikes on his lion will not, and we cannot stress this enough, will not be categorized as abuse of a level that warrants citation, or removal of those animals. Period. There is no one, and again, we cannot stress this enough, there is no one, who interacts with captive big cats who has not whacked those cats on the nose, head, body, etc. during their training and interactions.

Fans may not witness it in videos, may not believe it occurs, but the fact remains that it does, and anyone who claims they have never done so while interacting with their captive big cats is lying.

Whether it’s a stick, or staff, a shoe, the flat of a hand, a whip, elbow, a human body part, or artificial aid, all captive big cats who are directly interacted with by humans have been struck at some point in order to ‘lay the boundary’ of what is, and is not acceptable during those interactions. The only way to prevent this from happening is to prevent humans from engaging in interactions with captive big cats, and captive wildlife in general. This is the conversation that the media, and those sharing the media’s limited articles could have, and should have, engaged in.

What’s happening right now in regard to Schneider is like Americans attacking Harvey Weinstein in the US for his engagement in abusive activities, but not demanding that Hollywood stop supporting the activities that Weinstein is being vilified for participating in. Schneider exists because the current regime within the captive big cat world allows, and rewards, the interaction of humans and captive big cats in the form of popularity and fandom. It’s the only thing that makes it possible for people like Schneider, Serio, Antle, to exist. And in South Africa, that regime was built from the ground up, in no small part, by Kevin Richardson. Lion farms, captive lion breeding, and canned hunting have existed for many years prior to the last two decades (Douglas H. Fletcher is attributed to have started breeding lions in captivity in the 1960s, and in 1980 established Sandhurst Safaris, lions being one their primary game animals. Now called Tinashe Outfitters and run by Fletcher’s son, Clayton they hosts all manner of big cats. But being touted as a conservationist, and beatified as a hero for interacting with captive wild lions is an immediately modern archetype created by and exemplified Richardson alone. Until this revered archetype is publicly dismantled for the fraud that it is, others are going to continue adopting it, and exploit

You can keep up to date with Captive Wildlife Watchdog updates and exposés HERE.

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